Strategi Kedai Ok Boss Coffee Menghadapi Persaingan Kedai Kopi di Pulau Morotai Dalam Perspektif Ekonomi Syariah

Abstract

Abstract:

This research aims to find out: (1) the strategy of “Ok Boss Coffee” in facing the competition of coffee shops on Morotai Island, (2) how the “Ok Boss Coffee” coffee shop faces competition in the perspective of sharia economics. This research uses qualitative research, primary data sources consist of owners and visitors in “Ok Boss Coffee” shop. Secondary data sources are taken from various journals and other scientific works as a theoretical basis. Data was collected using observation, interview and documentation techniques and then analyzed using analysis techniques, namely data collection, data reduction, data presentation and conclusion drawn. The validity of the data was tested using the triangulation technique. The result of this research is the strategy of “Ok Boss Coffee” shop to face the competition of coffee shops on the Morotai island, which includes, products, places, prices, promotions, people, processes. As for “Ok Boss Coffee” shop facing sharia economic competition that is not thinking about other competitors apart from thinking about how to improve products and product quality at “Ok Boss Coffee” shop, so that in the concentration of healthy competition between fellow coffee shop businesses is maintained, the quality of production that “Ok Boss Coffee” shop has

Keywords: Coffee Shop Competition, Shariah Economic Perspectiv

Abstrak:

Penelitian ini bertujuan untuk mengetahui dari: (1) Strategi kedai OK Boss Coffee dalam menghadapi persaingan kedai kopi di Pulau Morotai, (2) bagaimana kedai kopi Ok Boss Coffee menghadapi persaingan dalam perspektif ekonomi syariah. Penelitian ini menggunakan penelitian kualitatif, sumber data primer terdiri atas pemilik dan pengunjung yang ada di Kedai Ok Boss Coffee. Sumber data skunder di ambil dari berbagai jurnal dan karya Ilmiah lainnya sebagai landasan teori. Data dikumpul menggunakan teknik observasi, wawancara dan dokumentasi kemudian dianalisis menggunakan teknik analisis yaitu pengumpulan data, reduksi data, penyajian data serta penarikan kesimpulan. Uji keabsahan data menggunakan teknik triangulasi. Hasil penelitian ini adalah strategi Kedai Ok Boss Coffee Menghadapi Persaingan kedai kopi di pulau morotai yakni meliputi, produk, tempat, harga, promos, orang, proses. Adapun Kedai Ok Boss Coffee Menghadapi Persaingan Ekonomi Syariah yaitu tidak memikirkan kompetitor-kompetitor yang lain selain dari pada memikirkan bagaimana memperbagus produk dan kualitas produk di Kedai Ok Boss Coffee, Sehingga dalam konsentasi persaingan sehat antara sesama usaha Kedai kopi tetap terjaga, mutu dan kualitas produksi yang Kedai Ok Boss Coffee Miliki.

Kata Kunci: Persaingan Kedai Kopi, Perspektif Ekonomi Syariah