Dari FOMO Menuju Pemanfaatan Media Digital yang Produktif: Edukasi Kewirausahaan Digital Berbasis Nilai-nilai Islam bagi Siswa SMA
From FOMO to Productive Digital Engagement: An Islamic Values–Based Digital Entrepreneurship Education Program for High School Students
DOI:
https://doi.org/10.65046/drs.v7i1.1362Abstract
The rapid expansion of digital technology has intensified the phenomenon of Fear of Missing Out (FOMO) among adolescents, often encouraging patterns of social media use that are more consumptive than productive. At the same time, most digital entrepreneurship education initiatives continue to emphasize business competencies while giving limited attention to the ethical foundations needed to guide responsible digital engagement. This community engagement program was designed to enhance digital entrepreneurship literacy among high school students by integrating Islamic values into entrepreneurship education, enabling participants to transform digital trends into productive, creative, and ethically responsible business opportunities. The program was implemented at SMAN 18 Makassar and involved 45 eleventh-grade students. It adopted a participatory learning approach combined with experiential learning. Program activities included needs assessment, interactive lectures, group discussions, guided development of digital business ideas grounded in Islamic values, and evaluation through observation, reflective discussion, and questionnaires. The findings indicate substantial improvements across all measured dimensions of digital entrepreneurship literacy, including understanding of digital business opportunities, social media marketing, Islamic business ethics, the ability to identify entrepreneurial opportunities, and entrepreneurial motivation. The program also shifted participants' perspectives from passive and consumption-oriented engagement associated with FOMO toward a more productive use of digital media while strengthening their understanding of ethical business practices rooted in Islamic principles. This program contributes an integrated community engagement model that combines digital literacy, entrepreneurship education, and Islamic character formation, offering a practical framework for cultivating ethically grounded digital entrepreneurs among secondary school students.
Keywords:
Fear of Missing Out, digital entrepreneurship, digital literacy, Islamic values, high school studentsDownloads
References
Aeni, U., Nurhayati, E., Zakiyah, U., Nisa, Z., Arifin, M. S., Muryadi, M., & Rahmawati, I. D. (2024). Concept of Islamic values in entrepreneurship implementation. Journal of Islamic and Muhammadiyah Studies, 6(2). https://doi.org/10.21070/jims.v6i2.1591
Alwi, A., Armin, D. A., Rusli, M., Kartono, A. F., & Ghifari, M. (2026). Mengubah hobi jadi cuan dengan BMC Islamic di SMA 22 Kota Makassar. Jurnal Pengabdian Masyarakat, 4(1), 105–110. https://doi.org/10.59562/abdimas.v4i1.12564
Bashori, Y. A., Umami, K., & Wahid, S. H. (2024). Maqasid shariah-based digital economy model: Integration, sustainability and transformation. Malaysian Journal of Syariah and Law, 12(2), 405–425. https://doi.org/10.33102/mjsl.vol12no2.647
Bur, M. Y., Syalsabila, A., Zidan, M. S., Kamal, A., & Yuyung, P. N. (2026). Seminar kewirausahaan berbasis keislaman modern pada siswa-siswi MAS Muallimin Cabang Makassar. Jurnal Teras Pengabdian Masyarakat, 2(1), 35–39. https://doi.org/10.64479/jtpm.v2i1.50
Delza, D. G., Perwira, H., Ahyani, I., Siregar, Y. H., & Vebrianto, R. (2021). Build an entrepreneurial spirit in society. Tasnim Journal for Community Service, 2(1), 9–19. https://doi.org/10.55748/tasnim.v2i1.55
Diana, Y., Rahayu, S., & Zannah, A. (2023). Pengaruh pelatihan kewirausahaan dan pemasaran digital terhadap peningkatan ekonomi masyarakat di Desa Kelambir Lima. Maneggio: Jurnal Ilmiah Magister Manajemen, 6(1), 1–14. https://doi.org/10.30596/maneggio.v6i1.14534
Elgharbawy, A. A. M., Azam, M. S. E., & Kartika, B. (2023). Halal digital entrepreneurship and disruptive technologies from the lenses of maqasid al-shari'ah. In L. Raimi, S. M. Adekunle, & M. S. Shabbir (Eds.), Contemporary discourse of halal and Islamic entrepreneurship: Trends and future opportunities (pp. 179–197). Springer. https://doi.org/10.1007/978-981-99-6427-7_12
Fauziah, D. A., Mardhika, W. F., Nayonis, N., Basti, R. N. C., Leona, D. F., Zuhry, M. N., & Akbar, A. (2025). Edukasi penggunaan gadget guna menanamkan mindset entrepreneur usia remaja pada SMAS Islam Diponegoro Desa Gondang. Journal of Empowerment Indonesia, 1(2), 107–116. https://doi.org/10.64118/jei.v1i2.113
Heriansyah, K., Widyaningsih, M., Harsono, H., Satria, I., Nugroho, A., Tsani, I. A., & Raharjo, D. Y. (2025). Edukasi pemanfaatan teknologi informasi dalam kewirausahaan di kalangan siswa SMK Generasi Z di Depok. Journal of Human and Education (JAHE), 5(1), 449–456. http://www.jahe.or.id/index.php/jahe/article/view/2214
Khasanah, A., Widiastuti, E., & Noviarita, H. (2025). Islamic education entrepreneurship in the digital era: Opportunities, challenges, and innovations. FAJAR: Jurnal Pendidikan Islam, 5(1), 1–12. https://ejurnal.uij.ac.id/index.php/FAJ/article/view/3614
Lutfi, L., & Maftuhah, M. (2024). Transformasi bisnis di era digital melalui literasi entrepreneur sebagai pendekatan Islami dalam pendidikan agama Islam. MUMTAZ: Jurnal Pendidikan Agama Islam, 4(1), 53–67. https://ejournal.uniib.ac.id/index.php/mumtaz/article/view/2894
Maryati, W., & Masriani, I. (2019). Peluang bisnis di era digital bagi generasi muda dalam berwirausaha: Strategi menguatkan perekonomian. Jurnal Mebis, 4(2), 125–130. https://doi.org/10.33005/mebis.v4i2.62
Ma’sah, Z., & Suyoto, A. W. (2026). Membangun jiwa entrepreneur muda melalui pelatihan berbasis nilai-nilai Islam di lembaga pendidikan SMA/SMK/MA Wilayah Kecamatan Paciran. Jurnal Pengabdian Sosial, 3(8), 793–808. https://doi.org/10.59837/4ddewe54
Mufidah, Z. R., Iswara, P. D., & Hermanto, F. Y. (2021). Mengembangkan ekoliterasi dan ekopreneurship siswa sekolah dasar melalui pembelajaran tematik berbasis model Project Based Learning (PjBL). At-Thullab: Jurnal Pendidikan Guru Madrasah Ibtidaiyah, 5(1), 75. https://doi.org/10.30736/atl.v5i1.509
Naira, F., Siahaan, M., Novasari, H., Devi, M. S., & Novrismi, N. (2025). Mendorong pengembangan kewirausahaan Islam dan kemandirian siswa di SMA Al-Jamiyatul Washliyah. Jurnal Pemberdayaan Masyarakat, 3(1), 116–123. https://ejurnal.suaninstitute.org/index.php/JUPEMAS/article/view/216
Novitasari, D., Muttaqi'in, N., Meutia, N. S., & Putra, R. S. (2025). Santripreneur: Digital transformation in halal start-up management for Islamic boarding school students [Santripreneur: Transformasi digital dalam manajemen start-up halal bagi santri]. Indonesia Berdaya, 6(4), 1183–1188. https://ukinstitute.org/journals/ib/article/view/1312
Nugrohowati, R. N. I., & Rudatin, A. (2021). Menciptakan entrepreneur mandiri melalui pelatihan kewirausahaan bagi generasi muda. Abdimas Unwahas, 6(2). https://doi.org/10.31942/abd.v6i2.5697
Putri, P. L., & Salsebela, R. N. (2025). Sociopreneur muda: Program pelatihan kewirausahaan sosial untuk meningkatkan jiwa usaha dan kepedulian sosial siswa SMA Islam Andalusia Kebasen. ARDHI: Jurnal Pengabdian dalam Negeri, 3(3), 270–282. https://doi.org/10.61132/ardhi.v3i3.1381
Rahman, A., Gintings, A. S., Banurea, A. F., Andini, Y., Purba, M. C., Hutagaol, A. R., & Agus, R. (2026). Transformasi kewirausahaan digital pada siswa-siswi MAN 3 Kwala Bingai. Jurnal Pengabdian Masyarakat Bangsa, 3(12), 6942–6951. https://doi.org/10.59837/jpmba.v3i12.3950
Sakdiyah, T. L., & Fauzi, S. (2025). Pemberdayaan siswa SMA PGRI Sendang melalui workshop entrepreneurship untuk membangun mental digitalpreneur di era Society 5.0. Jurnal ETAM, 5(3), 88–97. https://doi.org/10.46964/etam.v5i3.1516
Subarkah, M. A., & Hermawan, D. (2025). Pemberdayaan siswa SMAN 20 Kabupaten Tangerang melalui pelatihan UMKM berbasis nilai-nilai pendidikan Islam. Sosial Horizon: Jurnal Pendidikan Sosial, 12(3), 220–230. https://doi.org/10.31571/sosial.v12i3.9478
Sugiono, A. (2021). Pelatihan creative design thinking start up entrepreneur di kalangan siswa kelas XII SMK Industri Kreatif Kota Bandar Lampung. BERNAS: Jurnal Pengabdian kepada Masyarakat, 2(1), 317–323. https://ejournal.unma.ac.id/index.php/bernas/article/view/510
Sumarno, S., Gimin, G., Haryana, G., & Saryono, S. (2018). Desain pendidikan kewirausahaan mahasiswa berbasis technopreneurship. Jurnal Ekonomi Pendidikan dan Kewirausahaan, 6(2), 171–186. https://doi.org/10.26740/jepk.v6n2.p171-186
Syifa, D. M., Anggraini, L. P., Juniwanti, A., Amini, A., Lathifa, H. Z., Ika, N., & Rahmaniah, A. (2026). Upaya peningkatan literasi keuangan syariah dan kewirausahaan halal pada siswa SMA IT Assalam Martapura melalui sosialisasi dengan pendekatan financial mindset. KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat, 5(1), 369–377. https://doi.org/10.60004/komunita.v5i1.495
Yamin, M. (2007). Strategi pembelajaran berbasis kompetensi. Gaung Persada Press.
Published
How to Cite
Issue
Section
Copyright (c) 2026 The copyright of the received article shall be assigned to the Fakultas Agama Islam Universitas Islam Makassar (FAI UIM) as the publisher of the journal. The intended copyright includes the right to publish the article in various forms (including reprints). The journal maintains the publishing rights to the published articles. Authors are allowed to use their articles for any legal purposes deemed necessary without written permission from the Fakultas Agama Islam Universitas Islam Makassar (FAI UIM) with an acknowledgment of initial publication in this journal.

This work is licensed under a Creative Commons Attribution 4.0 International License.

This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright (c) FAI UIM
The copyright of the received article shall be assigned to the Fakultas Agama Islam Universitas Islam Makassar (FAI UIM) as the publisher of the journal. The intended copyright includes the right to publish the article in various forms (including reprints). The journal maintains the publishing rights to the published articles.
Authors are allowed to use their articles for any legal purposes deemed necessary without written permission from the Fakultas Agama Islam Universitas Islam Makassar (FAI UIM) with an acknowledgment of initial publication in this journal.